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Performance Marketing

Master paid advertising that pays for itself.

Master Google Ads, Meta Ads, Google Tag Manager, Analytics, AI-powered optimization, and conversion-focused strategies through live campaigns and real-world projects.

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Curriculum

What you'll learn

Performance Marketing Fundamentals
Module 01

Performance Marketing Fundamentals

Understand campaign objectives, marketing funnels, customer journeys, KPIs, and how performance marketing drives measurable business growth.

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Google Ads Mastery
Module 02

Google Ads Mastery

Learn Search, Display, Performance Max, Shopping, YouTube Ads, keyword research, bidding strategies, and campaign optimization.

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Meta Ads Mastery
Module 03

Meta Ads Mastery

Launch high-converting Facebook and Instagram campaigns using audience targeting, retargeting, lookalike audiences, creatives, and campaign scaling.

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Conversion Tracking & Analytics
Module 04

Conversion Tracking & Analytics

Master Google Analytics 4, Google Tag Manager, Meta Pixel, conversion APIs, UTM tracking, and performance reporting.

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Landing Pages & CRO
Module 05

Landing Pages & CRO

Create landing pages that convert, optimize user experience, run A/B tests, and improve lead generation with data-driven decisions.

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AI & Campaign Automation
Module 06

AI & Campaign Automation

Use ChatGPT, Gemini, AI-powered ad creatives, automation workflows, smart bidding, and reporting tools to improve campaign performance.

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E-commerce & Lead Generation
Module 07

E-commerce & Lead Generation

Run campaigns for Shopify, local businesses, service industries, and e-commerce brands while optimizing ROAS and CPL.

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Client Projects & Career Preparation
Module 08

Client Projects & Career Preparation

Build a professional portfolio, present campaign reports, prepare for interviews, and learn how to acquire freelance and agency clients.

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Outcomes

What you'll be able to do

By the end of this program, you'll confidently create, manage, optimize, and scale high-performing advertising campaigns using Google Ads, Meta Ads, analytics, AI tools, and conversion tracking—equipping you for agency roles, in-house marketing teams, freelancing, or launching your own performance marketing business.

  • ✓Launch and optimize Google Ads campaigns
  • ✓Create profitable Meta Ads campaigns
  • ✓Implement GA4, GTM, Meta Pixel & conversion tracking
  • ✓Improve landing page conversion rates using CRO
  • ✓Use AI tools to create and optimize ad campaigns
  • ✓Generate leads and sales for businesses and e-commerce brands
  • ✓Analyze campaign performance with professional reports
  • ✓Build an industry-ready portfolio through live projects
  • ✓Prepare for agency jobs, freelancing, or your own business
Admissions Open • Enroll Now

Ready to build
your digital marketing career?

Learn Digital Marketing, Performance Marketing, and AI tools through live training, real-world projects, and expert mentorship. Get 100% placement assistance and become industry-ready with Vipprow Academy.

✔ Free career counseling • ✔ No prior experience required • ✔ 100% Placement Assistance